bigrah panda
bigrah panda
writer who got obsessed with systems.
i've been at gushwork since 2023 - started writing SEO content for B2B SaaS, ended up running operations for 160 writers, then growth, now product marketing. each jump happened because something wasn't working and i kept fixing things until that became my job.
somewhere in here i discovered claude code. it broke my brain in a good way. i move significantly faster now.
i like: early-stage chaos · ads that actually work · positioning for hard-to-explain products · systems that don't need babysitting
work
assoc. product marketing managerjan 2026 -> sep 2026
- moved gushwork off "AI SEO company" positioning entirely - new website, new messaging, sharper ICP
- ran meta B2B ads from zero -> 2.2M ARR added in 5 months. 54K in pilot month alone
- managed $240K in total ad spend. built the reporting dashboard (claude code)
- automated ad creation + upload pipeline. built AI UGC workflow
- video testimonials end-to-end - scripted questions, ran interviews, coordinated production
- ICP scoring for website visitors + cold outreach flows from scratch
- embedding model bot for sales to find the right case study fast
- tool pages, homepage, pricing - wrote and built most of it
business operations managermar 2025 -> jan 2026
- built context-aware writer allocation for 150+ customers - deadlines, domain, capacity
- blogs per writer per day: 0.8 -> 2.2
- weekly allocation-to-completion rate: 65% -> 97%
- performance incentive redesign -> downsized 120 -> 60 writers, SLAs untouched
- google ads: turned 0 leads on $16K spend -> 4 leads on ~$3K
- meta ads: ~$15 CPL, 10 conversions from 220 form fills
- metabase dashboards (SQL), lovable web apps, website audit bot - built all of these
content marketersep 2024 -> mar 2025
- managed social for gushwork + founder (linkedin + twitter)
- drove ~70% of inbound leads through organic
- tight feedback loop with sales on content <-> pipeline alignment
senior writerfeb 2023 -> sep 2024
+ siliconindia - feb 2023 -> sep 2024
- SEO long-form for 10+ B2B SaaS brands - vedantu, tidyhire, pazago, others
- deep keyword research, search intent mapping, competitor analysis
- trained writers on research depth, outlining, on-page SEO
- 100+ company profiles at siliconindia. founder + C-suite interviews
stuff i built
publishing system
portfolio CMS migration
A rebuild from Hostinger custom HTML into this Astro + Keystatic portfolio, built so homepage edits are structured and publishing blogs does not feel like a chore.
read the build ->operations workspace
gushwork writer flow
A Lovable-built internal workspace for moving writer operations into a focused web interface.
read the build ->personal automation
xtok
A self-hosted API that turns X threads and articles into Kindle-friendly documents and emails them to a Kindle address.
read the build ->growth infrastructure
meta demo bookings audience sync
A daily sync that keeps a Meta custom audience aligned with people who booked demos through Meta ads.
read the build ->sales workspace
meta leads control tower
A live dashboard for an SDR to see, qualify, enrich, and call Meta leads from one screen.
read the build ->marketing analytics
ana meta ads dashboard
An ad analytics dashboard that connects Meta spend to booked demos, show-ups, and closed revenue.
read the build ->sales automation
sdr calling
A consolidated lead-recovery service that finds idle leads and routes them into JustCall campaigns.
read the build ->revenue operations
show-up to Salesforce opportunity
A cron pipeline that turns completed demos into correctly owned Salesforce Opportunities.
read the build ->growth infrastructure
meta CAPI outcome sync
A scheduled pipeline that reports demo attendance and closed customers back to Meta.
read the build ->lifecycle automation
cal.com demo recovery
A webhook service that turns Cal.com bookings, cancellations, and no-shows into coordinated follow-up.
read the build ->growth infrastructure
meta lead pipeline
A webhook-driven Meta lead pipeline that routes new leads through sales, messaging, enrichment, and feedback loops.
read the build ->outbound automation
RB2B to EmailBison
A webhook pipeline that turns anonymous website visitors into filtered cold-email leads.
read the build ->research tool
LinkedIn activity scraper
A Chrome extension that collects posts, comments, and reactions from many public LinkedIn profiles and exports them as CSV or JSON.
read the build ->sales intelligence
CXFinder
A Slack bot that searches a customer research sheet with plain-English queries and semantic ranking.
read the build ->customer operations
Flow Sync
A role-based onboarding tracker that moves customers from sales handoff to completed Customer Success onboarding.
read the build ->research automation
Post Signals
A dashboard that watches LinkedIn and X engagement and flags target investors interacting with posts.
read the build ->